Turn Prospects Into Customers Overnight

Posted by Rivers Corbett on December 11, 2016

Let’s talk about how to turn prospects into customers and retain them for future marketing to. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
Inviting
Informative
Enjoyable

The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.
However, this can still occur. There are two ways to deal with this:

  1. Offer to refund money-no questions asked
  2. Offer a bonus they can keep even if they return the product.

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.

There are number of other ways to turn a prospect into a customer:
Offer a special price as an opportunity for you to test the market.
Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human.
Offer a referral incentive.
Offer a smaller, more inexpensive product first to build trust.
Offer package deals.
Offer to charge less for their first purchase if they become a repeat customer.
Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
Offer financing options, if applicable.
Offer a bonus if they pay in full.
Offer special packaging or delivery.
Offer “name your own price” incentives.
Offer comparative data or other comparison tools.
Offer a trade-up or upgrade to something they already have.
Offer additional, educational information to help them make the decision.

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Our FREE test drive gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.

6 Reasons Why!

Posted by Rivers Corbett on December 4, 2016

No matter what you studied in school, the principles and approaches of coaching remain the same. In the same line, business coaching is like sports coaching. In football, the coach pushes his players to achieve optimal results, provides support and encourages them when they are down, and shows them how to execute tactics the other team doesn’t know. In business coaching, people are shown how to achieve maximum performance in ways similar to those but focuses more on business success.

The Role of a Business Coach

The primary role of a business coach is to train, to guide, to encourage and to support business owners on what they need to do in order to succeed in their ventures. Business coaching is not limited to one area of the business. It covers all areas such marketing, sales, leadership, team building , planning, management accounting and other areas of operation. A coach will look into your business and identify those areas of you business that require improvements, changes, and identify growth opportunities, and then formulate a plan of action which the business owner can use or refer to on consistent basis. Like a football coach, a business coach focuses on the game.

This action oriented coaching focuses on assisting people to achieve their potential, to identifying goals and offering support required to achieve them. The intention is to assist people to be successful and to make their business to be competitive. Click here To learn more how business coaching can transform your business.

If you are operating a business and you feel that something is not going according to your plans it is high time you sought the services of a business coach.

Below are some of the reasons why you need a business coach.

Results
If you are working for so many hours and you are not getting the results you desire, then a business coaching program is what your business needs.

Profits
If your business is not making the kind of return that can be justified with the risk, effort and investments employed in the business, it is time to turn it around. A business coach can look into your business and uncover strategies for your marketing, sales, advertising ,business growth, profit growth, team building and time management.

Passion
Do you love what you do? Do you feel bored sometimes or even sick of your business? Business motivation is the fuel that helps a business to accomplish its goals and objectives. To get your groove back just like when you first started it, you need a re-injection of that passion and vision. The fastest way to get there, to love what you do, to be motivated again is through business coaching.

Insight
To better equip your business with the latest industry insight or to know whether you are on track, a business mentor can help you to just do more than that.

Accountability
During those times when you feel worn out, some things may go wrong or you might be slow to respond. A business coach can help you take charge of your business.

Education
As a business owner, you need be at the top of your game at all times. You need to keep up with the latest industry changes and information. Through a business coaching program, you can learn new things that you can use to improve yourself and the business.

Team building
Business coaching is not just about the business alone. It is about people who work there as well. In order to release their full potential, you need to keep them motivated and appreciated. A team building program is perhaps what they need.

Most business coaching programs are usually delivered in a step by step process which makes them easier to understand. Whether this programs are delivered on video, ebook, seminar, training, it is always good to note down important areas that you may need clarification on. Business coaching like I said earlier is like sports. In sports, you need to be in good shape at all times. Keep your business in good shape. Talk to us about business coaching packages available and you will never be disappointed.

We’d love to chat!

Rivers
ceo – Coaching by rockSTARS

ps..oh yes…here’s the link to connect with us. CoachingbyRockSTARS

Kick Start Your Marketing

Posted by Rivers Corbett on

The three most important start up marketing tools you need to get and keep new customers.
1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
3. Phone call: Use a telephone call /Skype to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.
None of these will work if you don’t have a quality product/service to back you up!

 
Here are the key steps for putting together your start-up marketing tools:
Research potential customers, buyers, competitors and their preferred methods of distribution.
1. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
2. Follow up with your 3-step process from above.
3. Develop systems for contact follow through, quality control standards and customer service.
Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.
“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant

 

Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company

Stop Wasting Your Resources

Posted by Rivers Corbett on November 27, 2016

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
What do people really want to buy from me?
What related products are they already buying?
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

 

The basic concept is this:
You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.
Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.
As a result, you have an audience to market to and they generate an added value from their current base.
So, how do you figure this out?

 

There is a great formula from Jay Abraham you can follow with great success.
LV = (P x F) x N – MC
Here’s what it all means:
LV is the life time value of a customer
P is the average profit margin from each sale
F is the number of times a customer buys each year
N is the number of years customers stay with you
MC is the marketing cost per customer (total costs/number of customers)
Once you know how much you need to spend to attract a new customer, you will know how much of an incentive you can offer to a business to help attract new customers.
So, here’s your step-by-step process:
Find companies who already have the customer base you are looking for.
Negotiate an incentive for them to share that customer base with you.
Focus your marketing resources to this group of predisposed customers.

If you need help working through this process, check out our FREE test drive for the most comprehensive system of marketing tools and resources.

Educate Your Customers

Posted by Rivers Corbett on

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

 

Here are a couple of key elements to use to retain your current customers:
1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

There are three cornerstone ideas to a successful business:
Quality product/service
Offering useful products/services that solve a problem for or enhance the life of a customer
Offer subjects your customers find interesting

Use this approach of educating your customers and offering them real information and insight and you will be rewarded with loyalty and success.

Stop wasting all your time on new prospects while your current customers fall by the wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and divert some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
So, there it is! Remember, our FREE test drive can help you put together the resources and tools to do exactly that. We can help you educate your customers and you can watch the benefits pay offer many-fold.

Lessons I Learned from Paris Hilton

Posted by Rivers Corbett on November 22, 2016

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

1.The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

2.Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you great people at meetings or other events. Think about your 30-sec elevator speech.

3.The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well